KPMG pulls AI report after claims were found to be false
KPMG retracts AI report after accuracy complaints
KPMG has removed a report on artificial intelligence after multiple organizations said it contained false or misleading claims about their own AI use, underscoring the reliability problems that continue to shadow generative AI tools.
The report, titled “Redefining excellence in the age of agentic AI,” was published in October 2025. But research group GPTZero later identified a series of inaccuracies in the document, and told the Financial Times that the errors appeared to be the result of AI hallucinations. In other words, the consulting firm seems to have used AI to help produce a report about AI.
Among the organizations named in the report, UBS, the UK’s National Health Service, Swiss Federal Railways and Transport for London all told the FT that the claims made about their AI usage were either untrue or misleading.
A KPMG spokesperson said the firm had taken the report down from its websites while it investigates what happened. “We expect all our people to follow our guidelines on the responsible use of AI, including human oversight to validate content and verify independent sources,” the spokesperson said.
The episode comes just weeks after rival professional services firm EY withdrew a report on loyalty rewards programs that appeared to include fake footnotes and AI hallucinations.
For KPMG, the retraction is a public reminder that even firms advising clients on emerging technology are still wrestling with the basic problem of ensuring AI-generated material is accurate before it is published.
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